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Meta Pixel & Conversion API Server-Side Tracking Setup
Project Overview
This project involved implementing Meta Pixel and Conversion API (CAPI) server-side tracking using Google Tag Manager and Server-Side GTM (sGTM) to build a reliable conversion measurement system.
The goal was to improve data accuracy, event tracking reliability, and Meta Ads optimization by combining browser-based tracking with server-side event delivery.
Key events were configured and tracked, including:
- PageView
- ViewContent
- AddToCart
- InitiateCheckout
- Purchase
- Lead Form Submission
- Event Deduplication
Browser and server-side events were tested through Meta Events Manager to ensure accurate event processing, reliable data delivery, and proper event deduplication.
Project Challenges
- Meta Pixel Setup : Implementing browser tracking.
- Server-Side Tracking : Configuring CAPI via sGTM.
- Event Configuration : Tracking key customer actions.
- Event Deduplication : Preventing duplicate conversions.
- Data Quality : Improving tracking accuracy for ads.
- Custom Events : Managing conversion events.
- Testing & Validation : Verifying events in Events Manager.
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FeaturedProject Deliverables
- Meta Pixel Installation & Configuration
- Server-Side GTM (sGTM) Setup
- Meta Conversion API Integration
- Standard Event Tracking Setup
- Browser & Server Event Deduplication
- Meta Events Manager Testing
- Tracking Documentation & Validation
Key Features
- Facebook Pixel Tracking Setup
- Conversion API Server-Side Tracking
- Browser + Server Event Integration
- Event Deduplication Optimization
- Meta Ads Data Accuracy Improvement
- Advanced Conversion Tracking
