Web Analytics & Reporting

Track Every Conversion. Optimize Every Campaign.

Website data has little value if tracking is incomplete or reports are difficult to understand. I help businesses collect the right data, identify meaningful trends, and turn performance insights into practical actions.

Whether you run a service business, e-commerce store, startup, or growing brand, your analytics setup will be aligned with your goals and key customer actions.

Web Analytics and Reporting Services

Google Analytics 4 Setup

Set up or improve GA4 to accurately measure website traffic, user activity, and conversions.

Includes:

• GA4 property configuration
• Website data-stream setup
• Key event and conversion tracking
• Internal traffic filtering
• Cross-domain tracking when required
• Existing setup review

Google Tag Manager Setup

Manage tracking tags efficiently without making unnecessary changes to your website code.

Includes:

• GTM container setup
• Tag, trigger, and variable configuration
• Form and button-click tracking
• Phone and email click tracking
• Scroll and engagement tracking
• Tag testing and troubleshooting

GA4 E-commerce Tracking

Measure the actions that directly support your business goals.

Tracking may include:

• Contact form submissions
• Phone calls and email clicks
• WhatsApp enquiries
• Purchases and revenue
• Add-to-cart and checkout activity
• Bookings, downloads, or registrations

Google Ads Conversion Tracking

Measure the real performance of your advertising campaigns.

Services include:

• Google Ads conversion setup
• Purchase tracking
• Lead tracking
• Form submission tracking
• Phone call tracking
• Enhanced Conversion setup
• Conversion troubleshooting
• GTM-based tracking implementation

Facebook Pixel & Conversions API (CAPI)

Improve Meta Ads tracking accuracy with advanced implementation.

Services include:

• Facebook Pixel installation
• Standard events setup
• Custom events setup
• Facebook Conversion API (CAPI)
• Pixel + CAPI event matching
• Event testing and debugging
• iOS tracking optimization

Server-Side Tracking

Improve data accuracy and reduce tracking limitations.

Services include:

• Server-side GTM setup
• GA4 server-side tracking
• Google Ads server-side conversion tracking
• Facebook server-side tracking
• Event forwarding
• Tracking validation

Form & Lead Tracking

Know exactly where your leads are coming from.

Services include:

• Contact form tracking
• Multi-step form tracking
• Button click tracking
• WhatsApp click tracking
• Phone call tracking
• Lead source attribution

CRM & Offline Conversion Tracking

Connect marketing activities with actual business results.

Services include:

• CRM integration
• Lead quality tracking
• Offline conversion import
• Google Ads offline conversion tracking
• Sales pipeline tracking

Dashboard & Performance Reporting

Transform complex marketing data into simple reports.

Services include:

• Looker Studio dashboards
• GA4 reporting dashboards
• Google Ads performance reports
• Marketing KPI dashboards
• Monthly performance reports
• Campaign insights

Frequently Asked Questions

Do I need both GA4 and Google Tag Manager?

Not always, but using them together can make event and conversion tracking easier to manage. I will recommend the right setup based on your website.

Can you fix an existing analytics setup?

Yes. I can review your current configuration, identify tracking problems, and correct missing or duplicate events.

Can you track leads and sales?

Yes. Depending on your website, I can track forms, calls, WhatsApp clicks, bookings, purchases, revenue, and other valuable actions.

Will the report be easy to understand?

Yes. The dashboard and reports will focus on the KPIs connected to your goals, with clear explanations and recommendations.

How long does the setup take?

The timeline depends on your website, required tracking, platform access, and the complexity of the conversion journey. A clear schedule will be provided after the initial review.

Ready to Understand Your Website Performance?

Get a clear view of your visitors, marketing channels, conversions, and growth opportunities with accurate web analytics and practical reporting.

Let’s discuss your website and build the right measurement setup for your business.

Request an Analytics Review