Web Analytics & Reporting
GA4 Ecommerce Tracking Setup for Baby Shop
Project Overview
This project involved implementing a complete Google Analytics 4 (GA4) ecommerce tracking setup through Google Tag Manager (GTM) for a jewellery store website.
The goal was to create an accurate measurement system to track the complete customer journey, from product views to final purchases, and gain better insights into ecommerce performance.
Implemented tracking included:
- GA4 Configuration
- View Item, Add to Cart
- Begin Checkout
- Add Payment Info
- Add Shipping Info
- Purchase Tracking
- Custom events
- Verify through GA4 DebugView.
The setup enabled accurate ecommerce funnel tracking and improved visibility into customer interactions and conversion activities.
Project Challenges
- GA4 Ecommerce Setup : Implementing tracking structure.
- GTM Configuration : Setting up tags and triggers.
- Product Data Tracking : Capturing item information.
- Funnel Tracking : Measuring customer journey.
- Data Accuracy : Ensuring reliable event data.
- Conversion Tracking : Tracking purchase events.
- Testing & Validation : Verifying events in DebugView.
Web Analytics & Reporting
Web Analytics & ReportingProject Deliverables
- GA4 Property Settings & Configuration
- GTM Ecommerce Tracking Implementation
- Product View & Item Interaction Tracking
- Cart & Checkout Event Tracking Setup
- Payment, Shipping & Purchase Event Tracking
- Custom Event & Trigger Configuration
- GA4 DebugView Testing & Tracking Validation
Key Features
- Ecommerce Event Tracking
- GA4 + GTM Integration
- Customer Funnel Measurement
- Product Interaction Tracking
- Purchase Conversion Tracking
- Ecommerce Performance Insights
